Another option coluld be drivetrhurpg pod system. Some ks are starting to give coupons with some pledges that let backers get the book on cost and shipping only. (Shadowcraft for fate core just did this, we will see how it goes)
The per unit costs aren't even close to offset printing, which a product like Spycraft Third will almost certainly need.
It might work for other products, depending on a wide variety of contributing factors.
In any case I think kickstarter is a good move for Crafty, and will try to back in any way I can.
We appreciate that.
I keep thinking that there are oportunitties for new business models growing from the crowdfunding field... Shipping, handling and international management screams of a need that shoulld be addressed...
Shipping isn't a Kickstarter issue. It's a shipping issue. It's widely understood now (and commonly discussed and widely derided) that shipping is by far
the greatest expense in selling anything. Literally everyone is trying to pass the buck on it because it's so high it can devastate a business that isn't extremely careful. Retailers tend not to pay for shipping at all, which means that the cost passes back to distributors and (more commonly) us. The cost of everything goes up as a result.