Thanks for the assist guys. Though I can't speak for Alex, I know that was his intent. We've always made it clear that direct orders are the likeliest to arrive first, if only because - as everyone's mentioned - there are many more hands involved in getting a product into stores.
In answer to that question BTW, it's still going to be a bit. We're very close to shipping the master files to the printer now, but the printing process usually takes 4-6 weeks (sometimes a bit more, sometimes a bit less), and there's shipping and distribution to consider after that (usually the same stretch of time, again give or take, to get books from the printer to our fulfillment house to distributors and finally into stores).
Direct order sales will be shipped as soon as we receive the books back from the printer, which should probably shave about a month off that process (once again, give or take).
We'll keep you posted as it all comes together.