0) Two words: Hero Points!
1) Humans are a cool race, able to hang with elves, dwarves, and saurians without looking like a gimp.
2) All races customizable with Species feats. For example, drow and frogman are two that I noticed. Oh, and Unborn are nice. Want to be the Scarecrow with Intimidate skills? It's doable in Fantasy Craft.
3) Being the same class doesn't mean that your character looks anything like the other guy's character. I ran a group with four different Soldiers (using different weapons), ran like Five Venoms, not Clone Wars.
4) Just because your character doesn't shine doesn't mean they're useless: Courtiers and mages can fight; Soldiers can do diplomacy.
5) I think someone pointed out that PCs are heroic from level 1: the Crafty introductory adventure, for example, involves saving the world against [menace], fighting against both hordes of minions and villainous foes.
6) Combat: Easy to hit, but harder to wound. Each weapon has its own coolness, which means that there is no "dinkus weapon", as long as you have the right feats. Even your torch becomes nasty...
7) Magic and magic items rarer; but not needed. You're just that awesome.
Stereotypes from D&D just don't hold. You meet the character singing in the tavern and playing an instrument masterfully. Congratulations, you have no clue what class they are. Prefers leather over metal armor, and carries a rapier? Still doesn't mean they're a burglar.
9) D&D fights that take all night and eighteen combat rounds take two or three rounds in Fantasy Craft. This means more time for planning and role-playing.
10) Performing an attack may not be your best option. "Lame" stuff like trip, tire, threaten, feint - these actually WORK in Fantasy Craft, and are NASTY when they do.