I was thinking about the ones that were six inches tall that, as I recall, WizKids did. The figs were neat, and well done. There was nothing I really wanted in what they did release, which was rather frustrating since there is plenty of stuff in the Shadowrun setting I do like. It is quite similar to what is happening with the WoW figures.
It may be something that needs to be done online, but I know there are people like me who would pay @$50 for a semi-custom action figure, and if they're really good, higher is not out of the question. (I don't know the costs of doing a positionable figure vs several different static poses, any ideas?)